Style Guide

  • Layer Up!

    You might think you have to stay away from layers to avoid looking bigger than you are, but if it’s done well, it’s quite the opposite. Layers add interest and maybe even a sense of drama.

    Start with a neutral, fitted top and then add on from there. A soft knit, cardigan, jumper, or a floaty or top is a great way to introduce colour to give your outfit personality or more interest and depth.

    If we’re shooting outdoors and the weather is chillier, add a jacket or coat in line with the same tone as the rest of your outfit. You can also play with print or texture here!

  • Accessorise!

    Accessories can really add a pop of life and colour to a simple outfit. The pieces that you choose really give you a chance to show off your personality!

    Statement earrings, hairbands or pins…belts, scarves or glasses tell a story, but don’t wear them all at once. Choose a favourite and opt for one piece that makes a statement.

    Oh, and they don’t need to match. Have fun with it:)

  • Dress for the occasion.

    Did you choose a woodland or grassy area for your location? Avoid wearing green as you’ll blend into the greenery.

    Coastal beach vibes? There’s lots of room to play with neutrals as a backdrop. You can either coordinate with earth tones and pastels, or contrast with colours.

    Be realistic. Wearing open toed shoes or heels in the forest is NOT a great idea. Not only will it not look right, you most definitely won’t be comfortable;)

  • Texture, texture! Get your texture!

    It’s a heck yes for texture for me! You can add dimension to a warm neutral by choosing pieces with lace, linen or knots. Add interest and surprise by mixing rough with smooth, matte with shine, sheer with solid, light with dark, soft with coarse. It can really add personality to a photo and draws your eye around the image making it more interesting to the viewer.

  • Get those tones right.

    Try and keep your tones cohesive. For example; combine items in your outfit that share the same colour palate. Pastels and earth tones go amazing together, or perhaps you want to colour block by using complimentary colours. For example: Cream and navy, green and blue or pink and orange. These colour combinations are classics and timeless for a reason!

  • Black or Not?

    Dark clothing can be slimming in real life, but in photos you lose contour and shape, doing you a disservice in the end by giving your figure a flat and boxy look. Our camera’s don’t see in 3D like the human eye, so it’s unfortunately just not the same.
    If you must wear black, pair it with a jacket or cardigan that will give you some personality and curves.

  • Learn your colour Palate.

    Did you know that you can find the undertone of your skin by looking at the veins on your wrist? Look under natural light. Are they green, purple or blue? If you can’t tell what exact colour your veins are, chances are you have neutral undertones—you can pull off warm and cool colours. Lucky you!

    Against white; if your skin appears to have pink, blue or red undertones you suit cool colours. Vice versa - if your skin appears to have yellow or golden undertones, you suit warm colours. Other features like your eyes and hair can also distinguish what tones suit you.

    Here is a great link to help you discover your “Season”.

  • Say no to neons.

    If you’re someone who loves to wear super bright colours; I LOVE that, but perhaps leave it for another day. Overbearing colours don’t always photograph well and tend to cast onto your skin leaving a less than natural look. If you can’t resist that hot pink piece, maybe wear it on your lower half - well away from your face.

    Also - clothing with text or large logos can be distracting. Less is more:)

More importantly; BE YOURSELF.